There’s no business not like show business. A strategy is a script — and a script doesn’t work because its author can perform it. It works when the people who didn’t write it can. Most strategy never fails in the market. It fails inside the building, in the hand-off to the people who have to carry it out.
“Your vision only happens if it captures their imagination.”
Most strategy fails not because it’s wrong, but because it never becomes the property of the people who have to execute it. They can recite the leader’s words; they can’t make them their own. Story isn’t a communications tool — it’s a leadership instrument, the difference between a company that recites the strategy and one that owns it. CorEscent Group works with senior leaders on exactly that.
What We Do
Three ways to make your strategy move.
01
The Story Audit
A focused 20-minute diagnostic with Michael Klein. No pitch. No deck. You will leave knowing exactly why your strategy isn’t reaching the people who execute it — and what to do about it.
20 min · Complimentary · Entry point
02
The Strategic Intensive
A workshop or coaching series — for senior leaders working on the high-stakes moments where strategy has to move people, or for leadership teams whose key initiatives aren’t gaining traction.
Half-day to multi-session · Leaders & teams
03
Strategic Partnership
A retained monthly relationship where Michael Klein functions as a senior strategic advisor — embedded in the decisions and high-stakes communication that determine whether your strategy succeeds.
Monthly retainer · Ongoing advisory
What We Believe
The principles that drive everything.
01
Every story has a core. Find it first.
The Founding Belief
02
There’s no business not like show business.
The Provocation
03
A strategy isn’t real until your people can say it in their own words.
The Standard
04
Where strategy engages through story.
The Method
“Everyone else gives you a piece. I teach the whole mechanism.”
A storytelling coach works your message. A presence coach works your delivery. A communications consultant works your messaging. Each hands you one piece. I teach the whole mechanism — how a message moves from your intention all the way to your people’s action. That is the difference between a leader who is well-coached and a strategy that actually moves.
Your strategy is waiting to move.
A Story Audit is 20 minutes. No pitch, no deck, no obligation. You will leave knowing exactly why your strategy isn’t reaching the people who execute it — and what to do about it. A small number of engagements at a time, by design.