CorEscent Group was founded on a single belief. Every story has a core. Most organizations never find it. Michael Klein has spent thirty years helping them do exactly that.
I spent years as a network television executive overseeing 350 episodes of hit series — buying shows, selling shows, working alongside some of the greatest writers in the business.
I’ve had shows that ran for seasons and shows that were cancelled after three episodes. The failures taught me more than the hits ever did. When a show fails fast, you can’t blame the execution or the marketing. You have to go back to the story itself and ask the hardest question in any creative room: why didn’t the audience care?
The answer is almost always the same. The people making it were more interested in what they wanted to say than in what the audience needed to feel.
I spent the next eighteen years testing that insight in very different rooms. Nine years leading a state agency. Five years in client development at a Big Four accounting firm. I founded CorEscent Group because I kept seeing the same problem everywhere I went.
Every story has a core. Get there first. Everything else follows.
Start with a Story Audit. Twenty minutes with Michael Klein. No pitch, no deck, no obligation. You will leave knowing exactly why your messaging isn’t converting trust into action.