Observations from the writers’ room, the state house, and the boardroom. On story, strategy, leadership, and the gap between what a leader intends and what their people actually hear.
June 2024 · Michael Klein
9 Words Or Less: What Television Taught Me About Business Communication
Back in my days as a TV Series Development Executive, my mentors taught me that the key to a potential hit was the ability of a writer to explain what the series was about in one sentence. If the writer came to the first period and was still talking, the idea was too complicated to succeed. The same principle applies to every business leader launching an idea, a product, or a service.
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Coming Soon · Michael Klein
What 350 Episodes Taught Me About Why Audiences Leave
I’ve had shows that ran for years. I’ve had shows cancelled after three episodes. The failures taught me more than the hits ever did. When a show fails fast, there’s nowhere to hide.
Coming soon
Coming Soon · Michael Klein
Why AI Can Produce Content But Can’t Produce Stakes
The most important question in any creative room isn’t “what are we saying?” It’s “what does the audience need to feel before they’ll care what we have to say?” That question can’t be prompted.